It’s been 12 months since ChatGPT-3 was unleashed, now with a reported 100 million active users a week. I’m wondering what the impact has been.

In today’s digital landscape where competition for attention is fierce, there is still one thing that reigns supreme: storytelling. By harnessing the power of storytelling, we can create a deeper connection with our audience, evoke emotions, and inspire action - which should be the endgame of every customer interaction.

Imposter syndrome is a psychological phenomenon in which a person doubts their abilities and feels like a fraud, even though they are qualified and successful. It is particularly common in high-achieving individuals, who may feel like they are not worthy of their accomplishments and fear being exposed as frauds.

Copywriting is more than written words on a page, it's about tapping into emotions and writing content that is original and persuasive. Creative copywriting is like a good story, engaging and unforgettable. A great copywriter will create content that enables you to form a relationship with your customer that is rewarding for you both.

Picture this… It’s September 2022 and after years of dreaming, planning, and honing my skills I am finally ready to announce to the company, to which I have been loyal for 17 years, my intention to quit my comfortable and successful job to become a bonified Freelance Copywriter (*confetti *fanfare *abject terror).

Communication is not just about getting your message across; it's about ensuring it is understood. One of the most effective ways to achieve this is through the use of plain English.

Copywriting is about more than words. It's about creating a unique voice, representing your brand, and engaging your target audience. One of the most important aspects of that voice is tone.